Bukalapak: One of Indonesia’s largest e-commerce firms

sale bukalapak microsoft singapore emtekdagareuters

Bukalapak is one of Indonesia’s leading e-commerce firms, providing customers with an intuitive and localized shopping experience. It offers a wide selection of products, from fashion, electronic goods and home appliances to travel bookings and financial services such as insurance and loans. In 2021, Bukalapak raised $234 million in a funding round to help power up its operations in the country.

Established in 2011 by Achmad Zaky, Achmad Rifai Herfianto Wanandi and Nugroho Herucahyono, Bukalapak offers products from more than 250 international and local brands. In addition, it has created various business units – such as BukaParcel to serve logistics solutions – to optimize its operational efficiency related to order fulfillment. Furthermore, by leveraging online payment service providers like Alfamart ShopeePay Visa and Mastercard, the firm was able to ensure convenient payment options for its customers while strengthening the trust of users in ecommerce transactions.

In addition to its role as an ecommerce provider, Bukalapak strives to develop sustainable economic development among small businesses throughout Indonesia’s diverse regions by offering them access to digital markets normally unreachable. The firm launched ‘BukaUMKas’ (umkm bersama bukalapak) especially for Indonesian artisans and entrepreneurs whereas ‘Bukadayah Digital’ was created for small rural entrepreneurs who do not have access to internet or formal banking services.

Through these programs and initiatives, Bukalapak remains committed towards enabling every Indonesian citizen regardless of distance or financial status easy access into the world of digital commerce – paving a brighter future monetarily but also socially speaking while continuing on its path towards becoming one of Indonesia’s leading e-commerce firms.

Overview of Bukalapak

Bukalapak, founded in 2010, is one of Indonesia’s largest e-commerce firms. It is one of the first Unicorns in Southeast Asia and, as of 2021, has raised $234 million in total funding.

Bukalapak has a wide network of partners and offers over 60 million products from over 100,000 vendors. With its innovative technology, competitive pricing, and an array of payment options, Bukalapak has become a game-changer in the Indonesian e-commerce market.

Let’s take a closer look at the company.

History of Bukalapak

Bukalapak is an Indonesian e-commerce firm founded in 2010 by Achmad Zaky, Nugroho Herucahyono and Fajrin Rasyid. It has grown to become one of the largest e-commerce firms in Indonesia, with a user base of over 108 million shoppers and 11.4 million sellers by 2021. The company received a funding of $234 million in 2020 from investors including Arowana Investment Pte Ltd, Singapore Exchange Limited (SGX), Mcity Ventures ApS, NSI Ventures International Sdn Bhd, AGH Holdings Pte Ltd and Quadrant Capital Advisors Pte Ltd.

Since its founding in 2010, Bukalapak has been focused on developing innovative ways to create an enhanced shopping experience for customers within Indonesia. Its mobile app allows customers to purchase hundreds of items from local businesses as well as from big brand names like Coca Cola and Unilever. In addition to its core focus on providing an efficient large customer shopping experience for shoppers, Bukalapak provides small businesses with access to digital resources like payment systems education programs that provide guidance and advice on best business practices. Furthermore, the company provides access to digital resources specifically designed for entrepreneurs seeking additional financing or support with managing their business operations which helps them extend their customer reach.

The core mission of Bukalapak is to be a trusted technology provider that enables success in both small scale business owners and large enterprises within Indonesia’s emerging e-commerce sector while ensuring sustainability within its operations at the same time. As one of the biggest players in Indonesia’s tech scene with 108 million active users, it offers entrepreneurs numerous opportunities for success whether they are operating globally or domestically – which is why it has seen massive growth since it was founded in 2010.

Business Model

Bukalapak is an Indonesian e-commerce company that provides services such as online shopping, payment gateway, delivery, customer care and price comparison. The company offers over 30 million products across categories such as apparel, consumer electronics and books. It also provides services for merchants and grow them through its advertising platform.

Bukalapak’s business model is a marketplace model which consists of the buyers, the sellers and Bukalapak itself. Buyers can search for products and purchase from the merchants on Bukalapak’s website or mobile app. Sellers can list their products and manage their inventory while using Bukalapak as an intermediary to offer seamless customer experience, including payments and deliveries of their orders. In return for this service, Bukalapak levies fees in various forms like transaction fees, listing fees etc., which helps it remain profitable despite low margins faced in the industry.

The company also offers other services like leads generation (targeted advertisements), loan services / financing system (BukaPengaruhi) with various payment options including installment plans leveraging fintech partnerships, logistics management (including warehousing & delivery tracking feed) and price comparison based on similar items from other e-commerce sites helping shoppers compare prices within its network for better buying decisions using its proprietary algorithm. As such it has established itself as one of largest e-commerce firms in Indonesia helping buyers buy what they need at the best prices while helping sellers sell what they offer at best prices leveraging economies of scale of network effect customizing user experience based on data accumulated over time (User Analytics). This business model has enabled Bukalapak to become one of Indonesia’s largest e-commerce firms with a last reported funding round size worth $234 million led by it’s existing investors namely Peak Venture Capital,GREE Ventures & Generation Investment Management LLP along with new addition Alpha JWC Ventures who reinvested during series D funding round.

Services Offered

Bukalapak is an Indonesian-based e-commerce platform providing various services to its customers. Founded in 2011, the company has grown to become one of the largest e-commerce firms in the country.

The primary services offered by Bukalapak include online shopping, payment gateway services, shipping services, digital marketing services, financial technology solutions and digital consulting. Products can be purchased through its website and mobile application by browsing or searching for desired items. In addition, it facilitates payment through Visa, MasterCard debit/credit cards, local banks’ debit and credit cards and BukaDompet – its mobile wallet.

Their delivery partners cover all areas of Indonesia from major cities to remote villages offering door-to-door delivery and self pickup options using third party warehouses around the country. In addition, customers are provided with tracking information for their orders from purchase process till delivery to ensure peace of mind when ordering with Bukalapak.

Apart from products sold on their platforms, Bukalapak also provides a marketplace Model where independent sellers can showcase their stores in this platform. In addition, they have taken advantage of social networks such as Facebook and Instagram to promote special offers on products sold to reach more customers.

Indonesian e-commerce firm Bukalapak raises $234 mln- document

Bukalapak, one of Indonesia’s largest e-commerce firms, recently announced that they have secured a funding round of $234 million. High-profile investors like SoftBank, KKR, and GIC lead this funding round.

bukalapak 234m microsoft singapore gic emtekdagareuters

This news raises the company’s profile and puts them in an advantageous position to make further strides as an Indonesian e-commerce giant.

Investors Involved

On February 5, 2020, Indonesian e-commerce company Bukalapak announced it had closed its latest funding round, raising $234 million from several investors including:

-GUI Ventures (Japan)


-Sumitomo Corporation (Japan)

-Yongjin Investment Holdings Co., Ltd. (Korea)


-MainGrowth Asset Management Ltd. (Hong Kong)

-Tokio Marine Investment Limited (Japan)

-Visual JP International Limited and Bluehill Asia Corporation Limited (Hong Kong).

The funds will be used to scale up its services within Indonesia, with plans to grow the staff in the number of malls, delivery centers and other infrastructure projects around the country. It will also use the funds to expand product offerings and cultivate new customer engagement strategies.

Use of Funds

Indonesian e-commerce firm Bukalapak has raised $234 million in a recent funding round led by Chinese tech giant Tencent Holdings Ltd. The company, backed by investors such as SoftBank Group Corp. and BlackRock Inc., plans to use the funds for product innovation, customer acquisition, talent acquisition and expansion into other markets outside of Indonesia. Additionally, Bukalapak intends to deploy its new capital to expand its logistics capabilities and enhance customer experience.

Bukalapak is one of the largest online retail companies in the Southeast Asian nation with more than 8 million merchants and 56 million registered users making it the second most successful start-up after Gojek. By leveraging its new funding, digital technology, and focused investments on key areas, Bukalapak can expect to expand their presence throughout Southeast Asia and solidify their market leadership in Indonesia.

Impact of Funding Round

Bukalapak, an Indonesian e-commerce firm, recently announced that it had raised $234 million in its latest funding round. This significant investment has wide-reaching implications for the firm, from its business model and global presence to the future of e-commerce in Indonesia.

Let’s examine how this funding round could potentially impact Bukalapak’s operations.

Expansion Plans

Indonesian e-commerce firm Bukalapak’s latest fundraising round has raised $234 million, providing the company with enough funds to expand its operations and product offerings.

234m microsoft singapore gic emtekdagareuters

According to the sources, Bukalapak intends to use most of these funds to invest in technologies that facilitate product listing and enhance customer experience. The company also hopes to explore strategic partnerships across e-commerce and fintech. This funding round will provide security against potential competitors while allowing them to better compete with similar regional startups.

In addition, this capital infusion will enable Bukalapak to expand into new markets which will help increase its user base significantly. With a larger user base, Bukalapak can provide its customers with more tailored services and offerings.

Increased Competition

With the recent funding round for Indonesian e-commerce firm Bukalapak, the competitive landscape of e-commerce in Indonesia is set to become more intense. With additional cash in their coffers, Bukalapak expects to expand their current product and service offerings, allowing them to reach more potential customers in target markets and ultimately increase market share. The competition for share of mind and wallet among consumers will consequently skyrocket, resulting in a battle of features between various players in the e-commerce industry. The newly strengthened Bukalapak will be a force to reckon with.

Moreover, the influx of investment capital is likely to propel technological advancements bestowed upon users by Investing heavily on keeping up with trending developments like artificial intelligence (AI), machine learning (ML) and automation processes as well as increased focus on sustainable business operations such as green practices and digitally enhanced delivery logistics or supply chain management integrations by Indonesian e-commerce players. This would eventually translate into better user experiences through improved product selection, speedier services and more engaging interactions that can position these companies better against rivals vying for customer loyalty.

bukalapak 234m microsoft gic emtekdagareuters

In summary, with this latest round of funding for the Indonesian e-commerce firm Bukalapak, there has been an injection of cash towards further development & innovation strategies that would result in greater competition among firms within the same sector. This could lead to increased user satisfaction through better tools & solutions, improved customer experiences across multiple areas like personalized marketing campaigns & services, ecologically conscious operations & penetration into new markets due to heightened delivery capabilities.


Bukalapak’s $234 million capital raise confirms its position as one of Indonesia’s largest e-commerce firms. Bukalapak and other e-commerce companies will likely become a major part of the region’s economy as the country continues to grow and evolve.

Investment in technology and innovation, strong leadership and a focus on customer experience are also necessary for success in this increasingly competitive industry. As businesses worldwide focus more heavily on digital transformation solutions, Indonesian companies like Bukalapak must do the same, or risk being left behind in a changing landscape.

Leave a Reply

Your email address will not be published. Required fields are marked *